M
M
e
e
n
n
u
u
M
M
e
e
n
n
u
u
M
M
e
e
n
n
u
u

Case Study

Case Study

Case Study

USpeak Inc

Public speaking is terrifying. We designed an AI interface that turns high-stakes anxiety into a safe, guided conversation.

Year:

2023

Year:

2023

Year:

2023

Industry

EdTech / AI

Industry

EdTech / AI

Industry

EdTech / AI

Team:

4 Designers, 2 Devs

Team:

4 Designers, 2 Devs

Team:

4 Designers, 2 Devs

Live website:

Live website:

Live website:

The Problem

The Problem

The Problem

Users wanted to get better at speaking, but they didn't trust a cold algorithm to judge their charisma.

Users wanted to get better at speaking, but they didn't trust a cold algorithm to judge their charisma.

Most people would rather face a swarm of bees than give a presentation. USpeak had the technology to help—advanced AI that could analyze pacing, tone, and filler words—but the experience felt robotic. It was intimidating. Users were logging in, seeing a dashboard that looked like a cockpit, and freezing up. The challenge wasn't just technical; it was emotional. We had to take a complex assessment tool and make it feel like a supportive rehearsal partner, not a harsh critic.

Increase in session completion rate

40%

Increase in session completion rate

40%

Increase in session completion rate

40%

Speeches analyzed in Q1

10k+

Speeches analyzed in Q1

10k+

Speeches analyzed in Q1

10k+

Improvement in user retention

3x

Improvement in user retention

3x

Improvement in user retention

3x

Solution

Solution

Solution

We shifted the interface from "correction" to "coaching," focusing on psychological safety over raw data dumps.

We shifted the interface from "correction" to "coaching," focusing on psychological safety over raw data dumps.

We stripped away the dense analytics from the live view. Instead of bombarding the user with charts while they spoke, we implemented subtle, ambient visual cues. If a user spoke too fast, the UI didn't flash a red warning; it gently pulsed a calming color to suggest a pause. We broke the learning path down into bite-sized, customized goals based on confidence, not just competence. Why this worked: Reduced Cognitive Load: Users could focus on their speech, not deciphering a dashboard. Positive Reinforcement: The ambient cues felt helpful rather than punitive, keeping anxiety levels manageable. Personalization: Custom paths made users feel seen, turning a generic tool into a personal mentor.

Testimonial

Testimonial

Testimonial

We had the tech, but we lacked the soul. Jaspal and the team turned a complicated AI tool into an experience that feels genuinely human. Our users aren't just learning; they're actually enjoying the process.

We had the tech, but we lacked the soul. Jaspal and the team turned a complicated AI tool into an experience that feels genuinely human. Our users aren't just learning; they're actually enjoying the process.

We had the tech, but we lacked the soul. Jaspal and the team turned a complicated AI tool into an experience that feels genuinely human. Our users aren't just learning; they're actually enjoying the process.

Jaspal S Rattey

Product Lead, USpeak Inc.

Jaspal S Rattey

Product Lead, USpeak Inc.

Jaspal S Rattey

Product Lead, USpeak Inc.

More projects

More projects

More projects

YOUR FIRST STEP

Book a free 30-minute call.

My job is making sure you leave our first call with clarity and next steps.

RUBY RATTEY

CLIENT SUCCESS MANAGER

YOUR FIRST STEP

Book a free 30-minute call.

My job is making sure you leave our first call with clarity and next steps.

RUBY RATTEY

CLIENT SUCCESS MANAGER

YOUR FIRST STEP

Book a free 30-minute call.

My job is making sure you leave our first call with clarity and next steps.

RUBY RATTEY

CLIENT SUCCESS MANAGER

13

Ready to start?

Get in touch

Whether you have questions or just want to explore options, we're here.

By submitting, you agree to our Terms and Privacy Policy.

We are Based in Delhi

+91 96547 30419

B
B
a
a
c
c
k
k
 
 
t
t
o
o
 
 
t
t
o
o
p
p
Soft abstract gradient with white light transitioning into purple, blue, and orange hues

13

Ready to start?

Get in touch

Whether you have questions or just want to explore options, we're here.

By submitting, you agree to our Terms and Privacy Policy.

We are Based in Delhi

+91 96547 30419

B
B
a
a
c
c
k
k
 
 
t
t
o
o
 
 
t
t
o
o
p
p
Soft abstract gradient with white light transitioning into purple, blue, and orange hues

13

Ready to start?

Get in touch

Whether you have questions or just want to explore options, we're here.

By submitting, you agree to our Terms and Privacy Policy.

We are Based in Delhi

+91 96547 30419

B
B
a
a
c
c
k
k
 
 
t
t
o
o
 
 
t
t
o
o
p
p
Soft abstract gradient with white light transitioning into purple, blue, and orange hues