WASL Properties
Managing property in the UAE used to mean endless paperwork and office visits. We unified the entire lifecycle—leasing, owning, and maintenance—into a single, seamless digital ecosystem.
Before this initiative, the ecosystem was fractured. If you wanted to renew a lease, you often had to visit a physical office. If you needed maintenance, you were stuck on hold with a call center. The data lived in silos, and the user experience paid the price. It was functional, sure. But it wasn't modern. WASL is a giant in the UAE market, but their digital presence didn't match their physical footprint. They faced a critical challenge: How do you move thousands of daily, high-stakes interactions away from physical counters and into the user's pocket without losing the human touch? They didn't just need an app. They needed a shift in how they delivered service.
We built the "Real Estate Companion." The strategy was centralization without clutter. We mapped the entire lifecycle of a property interaction and digitized the heaviest friction points first. We introduced full digital lease renewals, integrated payment gateways for rent, and created a transparent maintenance request system that works like a food delivery tracker. But we didn't just digitize forms. We redesigned the information architecture to adapt based on who was logged in—giving Owners financial dashboards and Tenants service-focused interfaces. Why this worked: - Anxiety Reduction: By visualizing the maintenance queue (e.g., "Technician assigned"), we removed the uncertainty that causes users to call support. - Contextual Relevance: We hid 80% of the features the user didn't need at that moment, focusing only on their immediate status (Seeker, Tenant, or Owner). - The "Uber" Effect: Modern users expect immediacy. By allowing instant service requests, we aligned WASL with modern consumer expectations.
